Introducing one of our members, GActivewear
Micheala and family moved from Sydney in 2002 to the Camden Haven, and (no surprises here) what she loves the most, is just how easy and relaxed it is.
Does 22 years count as a local yet? Well, it depends right!
Dance has been a part of Micheala’s life off and on since the age of five. Many will remember Micheala as their teacher, plus she opened a Dancewear store in Port Macquarie, operating for about eight years, a dance wear brand known as Georgie Girl Dance Wear, which she still currently has today.
Something Micheala does say is that the people are definitely different in a coastal regional area…friendly, supportive…the true hidden gems of the Camden Haven.
Micheala is a mum of three adult children who have all left the area, and now with her husband, is a true empty nester!
G Activewear
G Activewear was born as a brand in 2018 in a moment of enlightenment during Micheala’s journey with her other brand Georgie Girl Dance Wear, a well-known store in Port Macquarie.
As Micheala ventured into activewear design, she intuitively customised pieces to align with her own individual requirements. This sparked the vision for G Activewear, a brand dedicated to empowering women through customisable designs.
In 2020, amid the challenges of the COVID-19 pandemic, her business underwent a profound change and shifted towards sustainability, embracing eco-friendly practices while continuing to prioritise style and comfort.
In The Heart of Laurieton
At the Laurieton factory space, every aspect of their process unfolds seamlessly under one roof.
From designing and crafting patterns to meticulously cutting out orders and expertly sewing each piece, their dedication to quality is evident at every step.
What truly sets them apart however, is their commitment to customisation. They tailor their activewear to suit the unique contours of every individual body, ensuring that each customer experiences the perfect fit tailored just for them.
Their cosy showroom ensures every visit promises a personalised, judgment-free fitting experience. Within the limited yet thoughtfully curated range, you’ll find their signature designs waiting to be touched and tried on.
Venture behind the scenes into the production space, where each beautiful piece comes to life. Browse through additional fabric choices, and who knows?
You might stumble upon something truly unique, made exclusively for you. Think a little bit of this, and a touch of that…made just for you, to fit the way you want.
Loungewear
G Activewear is delighted to share its newest venture into loungewear with great enthusiasm from its customers.
Introducing this collection has been a resounding success, with loungewear quickly becoming a sought-after choice. Building on this momentum, they have also unveiled a customisable swimwear range just in time for the holiday season in 2024. This expansion of offerings reflects their commitment to providing versatile, customisable options for our valued customers.
Sustainability
Micheala’s values of sustainability has evolved significantly in the past four years, driven by a growing awareness of the textile waste crisis, and their role in addressing it through thoughtful production methods and material choices.
Although being a small business, they believe every action counts. That’s why they prioritise sustainability by utilising recycled and dead stock fabrics, producing limited quantities, and repurposing scrap fabrics.
Additionally, the team are committed to eco-friendly packaging, opting for compostable or reusable materials whenever possible. There is still a long way to go but it’s a start and Micheala will continue to find better ways to be a more sustainable brand.
The Heart of G Activewear
At G Activewear, customisation is at the heart of what they do. They understand that minor adjustments can make a world of difference in achieving the perfect fit.
From altering leg lengths and waist heights to combining sizes, they cater to everybody’s unique contours.
The commitment to customisation extends to design preferences, with options to add pockets or select different fabrics.
Even their singlets and crops can be tailored to specific needs. As an advocate for size inclusivity, Micheala collaborates closely with our customers to create personalised patterns if needed. While their online platform offers numerous customisation options, for a truly bespoke experience, make sure you visit the showroom for a personalised fitting.
Coming Up
It’s hard to believe we’re already approaching the end of 2024, but there’s still so much excitement in store for the remainder of the year!
The team are diligently working on their upcoming 2024/25 swimwear collection, which promises to offer a significantly expanded range of styles and designs.
Stay tuned for more updates as they progress on all things activewear!
Towards the end of the year, look out for our special event, details are still under wraps for now.
Keep an eye out for announcements as we continue to bring you exciting new developments!